trenddjakarta.com, Jakarta, 14th February 2025 – Djournal, the coffee concept under Ismaya Group, continues to combine quality and creativity in the world of cold brew. This year, Djournal introduces two new additions to its Cold Brew Sensation Series: Muscat Grape Cold Brew and Peach Cold Brew. Following the success of its four previous variants in 2024. These new innovations respond to the rising demand for lighter, smoother, and more balanced coffee experiences. Starting 14th February 2025, customers can enjoy these latest creations at all Djournal locations.
As one of the coffee brands that has long championed high-quality cold brew. Djournal is known for its meticulous brewing technique that results in a smooth, low-bitterness profile. By using a 16-hour slow-steeping process, Djournal’s cold brew develops a naturally mellow character with lower acidity compared to other brewing methods. The coffee is made with Enrekang beans from South Sulawesi, renowned for their rich and complex flavor profile.
The coffee-drinking landscape continues to evolve, with more people seeking balanced, naturally flavored coffee that isn’t overly sweet. Recognizing this shift, Djournal introduces these new cold brew variants with natural fruit infusions, without excessive added sugar.
Muscat Grape Cold Brew offers a refined and aromatic twist on cold brew. Infused with Muscat grape extract, it delivers a fresh, natural fruitiness that harmonizes with Djournal’s signature smooth, low-acid cold brew. Muscat grapes are known for their floral aroma and delicate sweetness. Adding an extra layer of complexity that makes every sip feel special. As a finishing touch, whole grapes are added, creating a refreshing surprise in every drink.
Meanwhile, Peach Cold Brew brings a juicy, invigorating dimension to Djournal’s lineup. Made with real peach extract, this variant highlights the natural sweetness and subtle tartness of fresh peaches, resulting in a smooth and easy-drinking coffee. To enhance both flavor and texture, real peach pieces are blended into the drink, offering a layered and enjoyable drinking experience. With every sip, the bold coffee flavor meets light, refreshing fruit notes, making Peach Cold Brew the perfect choice for those who love a lighter yet still aromatic coffee.
“The way people enjoy coffee is constantly evolving, and we’ve seen strong enthusiasm for cold brew from our customers. They appreciate its smooth, easy-to-drink character, and at Djournal, we continue to explore ways to make it even more exciting. These two new flavors reflect our commitment to delivering high-quality coffee experiences while embracing the shift towards lighter, fruitier profiles”. Said Cendyarani, President Director of Ismaya Group.
As Djournal continues to introduce new innovations, some customer favorites remain. From the four original Cold Brew Sensation Series flavors, Orange Cold Brew and Djournal Mont Blanc are still available. Ensuring coffee lovers have a variety of options to choose from.
More than just a passing trend, cold brew has become a staple for modern coffee lovers. With lower acidity and a naturally smooth taste, it appeals to both seasoned coffee enthusiasts and those just starting to explore the world of coffee. Whether enjoyed on its own or enhanced with unique flavors, cold brew offers a versatile and enjoyable coffee experience.
With these two new additions, Djournal continues its commitment to crafting high-quality coffee that evolves with changing tastes. Whether you’re a longtime cold brew fan or looking to try something refreshingly new. Muscat Grape Cold Brew and Peach Cold Brew are must-tries for 2025.
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