trenddjakarta.com, JAKARTA, INDONESIA (10 JULY 2025) – Two Seasons Beauty Space—Indonesia’s leading premium beauty destination. Opened its newest salon earlier this week on level 1 of Puri Indah Mall 1 in West Jakarta. The 220-square-meter outlet unites the company’s three anchor brands, Hair Affair, Overflow, and Ever. Delivering advanced hair artistry, scalp-spa rituals, and express pampering in one seamless journey.
The launch marks Two Seasons’ first mall location in West Jakarta. And underscores its commitment to standards that rival the great beauty capitals of the world. Puri Indah Mall, opened in 2004 and recently revitalized, sits at the crossroads of the affluent neighborhoods of Puri Indah, Kembangan, and Kedoya, drawing more than 10 million shoppers annually. Its di rect access to the Jakarta Outer Ring Road positions it as a lifestyle nexus for commuters from West Jakarta, Tangerang, and Soekarno-Hatta International Airport.
The mall’s upscale tenant mix, award-winning dining corridor. And proximity to leading private hospitals and International schools create an ecosystem in which premium services such as Two Seasons Beauty Space can naturally thrive. Convenience, privacy, and exclusivity are paramount for the professional and di scerning women who routinely shop, dine, and educate their children there.
Two Seasons Founder Janice Subowo explained, “West Jakarta’s beauty-conscious women value time as much as refinement. By launching Two Seasons inside Puri Indah Mall, we meet them precisely where their daily lives unfold, delivering global-level hair and beauty artistry without a cross-town commute.”
At the heart of the new boutique is Hair Affair, recognized across the region for its signature Air-Touch Balayage. This intricate, low-pressure coloring method di ffuses pigment with cool airflow rather than aggressive teasing or foiling, producing seamless gradients, minimal breakage. And a grow-out so natural that guests often extend their next salon visit by months. Complementing Hair Affair’s color mastery is Overflow, the brand’s scalp-wellness concept that pairs dermatological insight with multisensory relaxation.
For women on tighter schedules, Ever (formerly Everlash) is Two Seasons’ express‐beauty studio, which evolved from Indonesia’s leading lash‐extension brand into a full quick-care bar. While still famed for ultra-light, long-wear lash extensions, Ever now also delivers speedy trims, blowouts, brow shaping, and on-the-go treatments. Each service thoughtfully designed to fit a lunch break without compromising salon-grade quality. It’s the place for women who want polished, camera-ready results in 30 minutes or less, backed by the artistry and hygiene standards that made Everlash a household name.
Unique to the Puri Indah Mall location is the introduction of Japan’s Milbon. A cult-favorite professional system prized for its patented SSVR-Silk technology that repairs cortical voids and dramatically boosts hair shine. Milbon’s step-wise in-salon ritual, followed by customized take-home care, has earned loyal followings in Tokyo, Los Angeles, and Seoul. Jakarta’s beauty enthusiasts can now experience it at Two Seasons Puri Indah. Reinforcing the boutique’s position as a destination for unique innovations.
The company’s purposeful expansion will convert its previous standalone salon on Jl. Puri Permai into the Two Seasons Academy, set to welcome its first class in 2025. Designed in partnership with educators from Vidal Sassoon, Davines, and KAMI Hair Group. The academy’s modular curriculum spanning color theory, precision cutting, client psychology and digital branding. Gives aspiring Indonesian stylists the international skills and credentials needed to thrive in the country’s fast-growing beauty sector.
Two Seasons Academy graduates will not only bridge the domestic talent gap in the beauty services industry. But also enjoy potential career placement within the Two Seasons network. Amplifying the brand’s mission to elevate Indonesia’s beauty workforce while meeting consumer demand for world-class service.
Janice added, “Our vision extends far beyond outlet openings. We aim to create thousands of meaningful careers while raising industry standards nationwide. Every stylist we train elevates not only our brand but also Indonesia’s global reputation in beauty and wellness.”
To celebrate the opening, guests can enjoy hair-health di agnostics with infrared scalp imaging, packages that pair Air-Touch Balayage with Milbon reconstruction. A limited-edition Overflow head-spa ritual featuring enzyme scalp detox, and various tailored services. Members of the media are invited to experience the new location firsthand; guided tours, service demonstrations, and interviews are available upon request.
