trenddjakarta.com, JAKARTA, INDONESIA — June 30, 2026 – Sony Music Indonesia and Sun Eater Group, Indonesia’s leading independent music label, have officially announced the launch of LUNAR. The joint venture is built on a shared mission to discover, develop, and amplify genre-defying artists. LUNAR debuts its roster three of Indonesia’s compelling new artists: Kecoud, Alee, and Nandoshi.
Designed to accelerate the regional footprint of Indonesian music, LUNAR provides artists with a unique ecosystem. Joint-venture talent will gain di rect access to Sony Music’s global distribution platforms and marketing expertise. While retaining the creative autonomy, hyper-local marketing expertise. And community-first development that Sun Eater Group is renowned for.
Sun Eater is a creative music company focused on shaping Indonesian youth culture through innovative artist branding. The group has established a track record of developing culturally significant acts like Hindia, Lomba Sihir and Feast by bridging the gap between independent creativity and mainstream success.
“Indonesia is currently home to one of the most vibrant and digitally active music communities in the world.” Said Muhammad Soufan (Munna), General Manager, Sony Music Indonesia.
“Partnering with Sun Eater Group to form LUNAR, combines our reach with authentic, grassroots creative curation. Kecoud, Alee, and Nandoshi represent the exact type of genre defying artistry that LUNAR was created to champion, and we are excited by this partnership.”
” LUNAR was born from a desire to create a progressive space that respects the pace of artistic growth.” Added Kukuh Rizal Arfianto, Founder & CEO of Sun Eater Group. “Partnering with Sony Music was a natural choice because they share our ‘artist-first’ DNA. Together, we are offering these artists the best of both worlds: the agility and heart of an indie label with the incomparable reach of a global leader.”
Kecoud, whose music carries the sounds of his East Java roots, shared that.
“Being given the opportunity to grow with people who truly believe in that vision means a lot.”
Alee simply wants his sound to “travel farther than I never thought possible.” And Nandoshi captures it: “I want my music to make people feel understood and emotionally moved. And I’m excited to dream even bigger with LUNAR while staying grounded in who I am as an artist.”
Indonesia has cemented its position as one of the fastest-growing entertainment and media markets globally. Heavily buoyed by high digital adoption and a highly engaged Gen Z
demographic.
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